Higa Shuzo
Shochu
About the Brewery
With the desire to promote the deliciousness and joy of awamori—an Okinawan product—more widely in Japan and abroad through new expressions suited to modern lifestyles, we have been preparing a new branding rollout. As times change, the role of alcohol changes too. If we do nothing, the industry will inevitably shrink with population decline.
Therefore we at Higa Shuzo are launching a new brand theme: ‘SMILE BE WAVES.’ It is a coined phrase expressing our wish that scenes full of smiles—gathering with dear friends and family around awamori—will ripple outward like waves.
With these wishes in our hearts, we will continue brewing anew every day so that people around the world can enjoy the excellence of awamori.
Therefore we at Higa Shuzo are launching a new brand theme: ‘SMILE BE WAVES.’ It is a coined phrase expressing our wish that scenes full of smiles—gathering with dear friends and family around awamori—will ripple outward like waves.
With these wishes in our hearts, we will continue brewing anew every day so that people around the world can enjoy the excellence of awamori.
Tours & Purchasing
Tasting
Tastings available