Aoki Sake Brewery is located in the Uonuma region of Niigata Prefecture, and has been producing sake for over 300 years since its founding in 1717. The sake, typified by ``Kakurei,'' is produced using the blessings of the snowy country and the traditional techniques of Echigo's chief brewers. Unlike Niigata's typical ``Tanrei Karakuchi'' sake, Aoki Sake Brewery aims to produce ``Tanrei Umakuchi'' sake, and values ​​the flavor of sake rice. The company places the utmost importance on the spirit of ``harmony,'' and believes that good sake can be produced through cooperation with brewers, brewers, farmers, and sake drinkers. Behind the spirit of harmony is the "spirit of patience" and "spirit of helping each other" that are unique to Niigata people. Aoki Sake Brewery's ``Tsuruyo'' has a flavor that is close to the local food culture of Uonuma, and aims to be a sake that brings out the crisp, light taste and natural flavor of rice, and that you will never get tired of drinking it. In addition, the name ``Tsuruyo'' was given by Mr. Makiyuki Suzuki, the ancestor of the sake brewer, and the name appears in his book ``Hokuetsu Seppu.'' This book plays an important role in conveying Uonuma's climate and culture to the whole country.