Asahi Sake Brewery, which produces ``Dassai,'' aims to create ``delicious sake'' and ``enjoy sake,'' rather than ``sake that gets you drunk and sells,'' which is based on the logic of mass production. We propose a fun life with sake and value sake brewing as a companion to daily life. In addition, our goal is to create sake that can be enjoyed by many people while paying particular attention to its quality, rather than being something that only a select few can enjoy as a ``mysterious sake.'' We place great importance on delivering the appeal of Dassai to as many people as possible by paying close attention to detail and responding to our customers' requests for ``enjoying delicious sake more easily.'' We are working with liquor stores that share this philosophy to promote the sale of high-quality alcohol.