HIYORI is a brand that delivers discoveries and excitement born from Japan's nature and daily life to customers as a "premium craft liquor." With products that condense the power of sunlight and nature, we hope to bless people who are taking a new step and make them shine. We also aim to spread Japan's high quality and positive alcohol culture to the world. HIYORI inherits the rich nature of Katsunuma, Yamanashi Prefecture and the history of the "Kyoto region's fruit farming system" and values ​​the region's unique terroir. We make wine using high-quality grapes grown in areas blessed with sunlight, soil, and climate, such as Toriidaira, Hishihira, and Kosate. Each of these regions produces wines with unique flavors due to their unique terroir. While exploring new possibilities for Japanese craft liquor, HIYORI will continue to spread the message from Yamanashi to the world, aiming for sustainable agriculture and the inheritance of local culture.