When it was first founded in 1892, Nanawarai Sake Brewery's trade name was ``Fujishin,'' named after the first brewer, Shinsuke Kawai. At that time, there were two types of brands: ``Kiso Nishiki'' and ``Nanasho Oimatsu,'' and the character ``Nanasho'' was already in use. ``Nanawarai'' is derived from the actual place name of Kisokoma Plateau, and contains the auspicious ``seven'' and the meaning of bringing good fortune through laughter. Underground water from Mt. Kiso-Komagatake is used for sake brewing, and there is also a connection to the area where Yoshinaka Kiso is said to have spent his childhood, with the wish that ``if you laugh seven times, you will receive seven good fortunes'' (much happiness). It is being